Michael Saylor's firm Strategy is accelerating bitcoin accumulation to reach a holding of one million BTC by the end of 2026. The plan would concentrate roughly 5% of the total 21,000,000 BTC supply under Strategy's control.

Progress and required pace

As of 14.03.2026, Strategy holds 738,731 BTC, leaving a remaining target of 261,269 BTC to reach one million coins. Meeting the goal requires an average purchase rate near 6,158 BTC per week through the remainder of the year.

Financing and share issuance

Strategy raises capital by issuing preferred "Stretch" (STRC) shares alongside class A common stock to fund further bitcoin purchases. In the first week of March 2026 the company raised more than $1.2 billion and acquired 17,994 BTC.

At prevailing market prices between $70,000 and $85,000 per coin, the firm would need roughly $22 billion more in deployed capital to reach the target by year end.

Valuation and strategic rationale

The bitcoin allocation is currently valued at approximately $52–56 billion, with an average purchase price near $75,862 per coin. Strategy continues to follow the "The Second Century Begins" plan, treating BTC as a long-duration store of value despite market volatility in early 2026.

Maintaining a premium to market net asset value allows Strategy to issue shares above the underlying bitcoin value and use proceeds to expand its bitcoin holdings. This mechanism increases the company's capacity to accumulate BTC without immediate asset sales.

Market context and price outlook

Analysts including Bitwise noted in March 2026 that a price of $1,000,000 per BTC becomes feasible if bitcoin captures at least 17% of the estimated $121 trillion store-of-value market. Today bitcoin's share is about 4%, indicating substantial potential upside under that scenario.