Logan Paul has sold a rare Pokemon trading card for a record price of $16.5 million, setting a new high for the market.

Sale and provenance

He originally purchased the same card five years earlier for $5,275,000, reflecting a notable increase in value since acquisition.

The transaction establishes a new world record for a Pokemon card and underscores continued demand for high-grade physical collectibles among investors.

Previous benchmark

The previous comparable sale was the "2007 Upper Deck Exquisite Michael Jordan–Kobe Bryant Logoman Autograph 1/1", which was purchased in August 2025 for $12.93 million.

Market participants point out that returns on select physical trading cards have outpaced many digital-collectible segments, creating renewed interest in graded memorabilia.

Market implications

The sale highlights how high-end sports and gaming cards continue to attract significant capital, while collectors and investors reassess asset classes within alternative collectibles.