Nikita Bir published data identifying which content categories users most frequently hide after the Twitter Snooze feature became available.

Top muted categories

According to Bir, the ranking reflects topics users choose to pause when they use the Snooze control within the platform’s feed.

• 1. Crypto
• 2. Politics
• 3. Conflict with Iran
• 4. Sports
• 5. Business and finance
• 6. Gaming
• 7. AI
• 8. Video
• 9. Science and technology
• 10. Entertainment and arts

Snooze feature details

The Snooze control permits users to pause chosen categories in the "For You" feed for a limited time, removing them from immediate view.

Bir’s dataset shows relative preferences across topics, highlighting that subjects related to finance and public affairs are among the most frequently muted.

Platform documentation indicates the pause lasts 24 hours, after which previously hidden categories reappear in the personalized feed automatically.

The published ranking provides insight into short-term content management choices made by users when they seek temporary relief from specific topics.